Golf is a highly technical game and advances in recent years have been mainly in the area of supplying more personalised products which better match the player’s game and physique. The exceptional custom fit studio at Greenwich has all the latest brands available for trial prior to purchase, and a highly technical, data-driven, personal fitting service.

Getting to grips with the latest technologies is the best way to advance your game and find the right golf equipment for you. The in-store American Golf pros can improve the distance golfer’s achieve when they hit a golf ball with a Driver or Iron expertly fitted to them with the correct equipment.


The fitting service allows for the custom assembly of personalised clubs, taking in every aspect of club design and construction: Head Design, Head Weight Distribution, Offset, Club Length, Shaft Flex, Shaft Kickpoint; Lie Angles; Swingweight and Grip Thickness.